Question: QUESTION 4 The primary objective in applying Blue Ocean Strategy is a. Compete in an existing market space b. beat the competition c. Create and

QUESTION 4

  1. The primary objective in applying Blue Ocean Strategy is

    a.

    Compete in an existing market space

    b.

    beat the competition
    c.

    Create and capture new demand
    d.

    Make the value-cost trade off
    e.

    Satisfying current customers

3.04 points

QUESTION 5

  1. Positioning best refers to:

    a.

    multidimensional analysis of customer choices

    b.

    specifically, sustainable growth of market share
    c.

    sustainable competitive advantage (SCA)
    d.

    the picture of a product or service in the minds eye of the customer
    e.

    persuasive language crafted by skilled marketers, motivating the customer to buy

3.04 points

QUESTION 6

  1. Given the BCG Matrix, what of these strategies as a decision-maker makes the most sense?

    a.

    Use revenues generated by cash cows to turn question marks into stars
    b.

    Use revenues generated by stars to turn dogs into question marks
    c.

    Use revenues generated by cash cows to turn dogs into question marks
    d.

    Use revenues generated by dogs to turn question marks into cash cows
    e.

    It depends!

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