QUESTION $4$

What is KWKLPCo's main weakness $($consumer view$)?$

a$.$ poor key lime product margins

b$.$ poor financial performance

c$.$ cluttered store layout

d$.$ lack of proprietary product ingredients

e$.$ expensive Big Pine Key location

QUESTION $5$

What is an example of an opportunity for KWKLPCo?

a$.$ declutter store layout

b$.$ partneter with local restaurants

c$.$ add proprietary ingredients

d$.$ close the Big Pine Key location

e$.$ all the above are main opportunities