Question 40 (Mandatory) (1 point) Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ___ modifications. a) aesthetic b) quality c) functional d) operational Question 41 (Mandatory) (1 point) Saresh owns the Change-ezz, a salon specializing in the unique hair needs of minority populations. Recently, Saresh has been trying to improve the quality of service received by his customers. However, he has experienced difficulty in finding ways to standardize and control the salon's quality of service. Saresh's problem illustrates which of the following unique features of service? a) Heterogeneity b) Inseparability c) Perishability d) Intangibility Question 42 (Mandatory) (1 point) Prudential Insurance uses "the rock" symbol to communicate stability and security to customers. This is Prudential's attempt to help customers better understand its services by a) using word association. b) emphasizing tangible cues in promoting the service. c) utilizing publicity techniques to enhance the service. d) personalizing the selling of the service. Question 43 (Mandatory) (1 point) Scenario 11.1 Use the following to answer the questions. Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013. About 18 months after the manufacturer launched Cheetos Fat-free Crunchies, a competitor ran a series of ads claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste. Refer to Scenario 11.1. The new, improved Cheetos Fat-Free Crunchies was a(n) a) functional modification b) quality modification c) line extension d) aesthetic modification Question 44 (Mandatory) (1 point) When establishing prices, a marketer's first step is to a) determine demand. b) select a pricing policy. c) develop pricing objectives. d) evaluate competitors' prices