QUESTION 40

1. The consumer's experience with a product plays a major role in the ________ stage of the model of consumer decision making.

   		input
   		process
   		trial
   		output

2 points

QUESTION 41

1. Beth is tired of carrying around a cumbersome CD player and a heavy collection of CDs so she can listen to her music on-the-go, and so has decided to convert her CD music collection to MP3 and buy an iPod. This is an example of ________ need recognition.

   		hypothetical state
   		acquired state
   		desired state
   		psychological state

2 points

QUESTION 42

1. Tom wants a candy bar and is trying to decide between a Crunch, a Snickers, or a Milky Way. These three candy bars are in Tom's ________.

   		inert set
   		inept set
   		emotional set
   		evoked set

2 points

QUESTION 43

1. Helen enjoys Jack's Links beef jerky. By contrast, she is indifferent to Oberto beef jerky, and dislikes Pemmican beef jerky. Oberto beef jerky is part of Helen's ________.

   		inert set
   		inept set
   		emotional set
   		evoked set