Question: QUESTION 41 If the ______________ is effective, consumers - responding to marketing messages from the dealer, retailer or distributor -- will then demand the product

QUESTION 41

If the ______________ is effective, consumers - responding to marketing messages from the dealer, retailer or distributor -- will then demand the product from these channel intermediaries, who will in turn order more of the product from the producer.

	a.	pull strategy.
	b.	push strategy.
	c.	combination strategy.
	d.	direct marketing.
	e.	public relations strategy.

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