QUESTION 41

1. The creative process is difficult to study because it generally deals with a

   	a.	way of doing things that no one understands.
   	b.	series of external processes.
   	c.	person's internal thought processes.
   	d.	person's ability to use his or her skills.
   	e.	number of complex theories.

QUESTION 42

1. Joel is a team manager at Green Enterprises. When solving a problem, he often uses _____, which is a form of brainstorming that makes sure that everyone on the team feels comfortable offering up ideas.

   	a.	brainwiring
   	b.	visualization
   	c.	freeforming
   	d.	brainwriting
   	e.	journey mapping

QUESTION 43

1. Customer identification or discovery, customer validation and design, and _____ are all categories within the product development cycle.

   	a.	business creation
   	b.	product protection
   	c.	outsourcing
   	d.	value creation
   	e.	product creation

QUESTION 44

1. Entrepreneurs have a dilemma of how to perform research and development (R&D) that will result in a high-quality, engineered _____ as quickly and as inexpensively as possible with limited resources.

   	a.	market test
   	b.	launch strategy
   	c.	marketing plan
   	d.	prototype
   	e.	clinical trial

QUESTION 45

1. In the context of customer validation and design, which of the following is NOT asked by the new product checklist?

   	a.	Do customers have to change their behavior to adopt this product?
   	b.	Can it be cheaply manufactured?
   	c.	Should I design a prototype of the product?
   	d.	Will I be the first in the marketplace with this product?
   	e.	Are there ways to enhance the product over time?