Question: QUESTION 4(20 Marks)Project measures help the project team meet the project objectives. However, there are some pitfalls associated with measurement. Awareness of these pitfalls can

QUESTION 4(20 Marks)Project measures help the project team meet the project objectives. However, there are some pitfalls associated with measurement. Awareness of these pitfalls can help minimise their negative effect. Identify and critically evaluate the pitfalls associated with measurement and contextualise them within a project. Provide detailed examples for each measurement pitfall.

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