QUESTION 43

1. BDI and CDI help to determine ______________________.

   		When to promote
   		Where to promote
   		To whom to promote
   		All of the above

2 points

QUESTION 44

1. Which is NOT an advantage of television as medium for advertising?

   		It is a suitable medium for companies selling mass consumption products.
   		It is possible to reach large audiences with TV ads.
   		The interaction of sight and sound offers tremendous creative flexibility and high impact.
   		Television makes it easy to reach a precisely-defined market segment.

2 points

QUESTION 45

1. The poets or proponents of creativity argue that ________________________________.

   		The more selling points or information in an ad, the better its chance of convincing consumers to purchase.
   		Ad-to-consumer relevance does not help consumers process advertising messages.
   		Selling products should not be the priority.
   		The most important thing good advertising does is make an emotional connection with consumers.