Question 44

In chapter #2 Strategy, we studied a variety of strategic perspectives. Which perspective is defined as the firm's ability to overcome inherent, severe weaknesses in performance in a limited time; to halt further declines in share and/or volume; to bring about at least stability or preferably, a small improvement in position; and or to protect the line from competitive and substitute products?

	A.	Differentiate
	B.	Harvest
	C.	Turnaround
	D.	Retrench
	E.	Divest

Offering the customer a consistently great and relevant experience (CX) across all touch points every time is being customer driven. Looking at a customers lifetime value and focusing marketing efforts on the high-value customer segment in order to drive profits, putting the customer at the center, and making that individual the catalyst of a much bigger ROI is the meaning of customer centricity.

True

False

Question 47

What is Blue Ocean Strategy as articulated by professors W. Chan Kim and Rennee Mauborgne? It is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.

True

False

please help me with these questions

Question 49 2 points Save Answer Market segmentation is an important task to perform in order to identify the areas in the market that can be targeted with the focus on different customers' needs and interests. Marriott Hotels & Resorts can be discussed in relation to four segments such as luxury hotels, upper upscale hotels, upscale hotels, and upper middle-scale hotels. According to this classification, 143 hotels belonging to brands Ritz-Carlton, JW Marriott, and Bulgari Hotels & Resorts are luxury hotels. 776 hotels belonging to such brands as Marriott, Renaissance, Autograph Collection, and Marriott Vacation Club are upper upscale hotels. More than 1,900 hotels belonging to Courtyard, Residence Inn, and AC Hotels are upscale hotels. Finally, 894 hotels of Fairfield Inn and Towne Place Suites can be discussed as upper middle-scale hotels. Managers of the company also propose the alternative market segmentation, determining the following categories: luxury (Ritz-Carlton, JW Marriott, Bulgari Hotels & Resorts); lifestyle collection (Edition, Autograph Collection, Renaissance, AC Hotels); signature (Marriott); select service (Courtyard, Fairfield Inn); extended stay (Residence Inn, Towneplace Suites); and destination entertainment (Gaylord Hotels) (Marriot hotel brands 2015). Marriott utilizes segmentation variables and has implemented a targeting strategy