Question: Question 46 (2 points) Using the following information, the correct equation to determine the share for Program X is: Number of TV Households in Market

Question 46 (2 points)

Using the following information, the correct equation to determine the share for Program X is:

  • Number of TV Households in Market A = 675,000
  • Number of TV Households watching TV in Market A = 585,000
  • Number of TV Households in Market A tuned in to Program X = 75,000
  • One commercial in Program X costs $45,000
  • The GRPs for a TV ad schedule in Market A = 350

Question 46 options:

(75,000/350) x 100

(75,000/675,000) x 100

(45,000/585,000) x 100

(75,000/585,000) x 100

Question 47 (2 points)

Using the following information, what is the correct equation to determine the ratings for Program X?

  • Number of TV Households in Market A = 675,000
  • Number of TV Households watching TV in Market A = 585,000
  • Number of TV Households in Market A tuned in to Program X = 75,000
  • One commercial in Program X costs $45,000
  • The GRPs for a TV ad schedule in Market A = 350

Question 47 options:

(675,000/75,000) x100

(75,000/675,000) x100

(675,000/45,000) x 100

(75,000/585,000) x100

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