Question: Question 46 (2 points) Using the following information, the correct equation to determine the share for Program X is: Number of TV Households in Market
Question 46 (2 points)
Using the following information, the correct equation to determine the share for Program X is:
- Number of TV Households in Market A = 675,000
- Number of TV Households watching TV in Market A = 585,000
- Number of TV Households in Market A tuned in to Program X = 75,000
- One commercial in Program X costs $45,000
- The GRPs for a TV ad schedule in Market A = 350
Question 46 options:
|
| (75,000/350) x 100 |
|
| (75,000/675,000) x 100 |
|
| (45,000/585,000) x 100 |
|
| (75,000/585,000) x 100 |
Question 47 (2 points)
Using the following information, what is the correct equation to determine the ratings for Program X?
- Number of TV Households in Market A = 675,000
- Number of TV Households watching TV in Market A = 585,000
- Number of TV Households in Market A tuned in to Program X = 75,000
- One commercial in Program X costs $45,000
- The GRPs for a TV ad schedule in Market A = 350
Question 47 options:
|
| (675,000/75,000) x100 |
|
| (75,000/675,000) x100 |
|
| (675,000/45,000) x 100 |
|
| (75,000/585,000) x100 |
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