Question: Using the following information, what is the correct equation to determine the ratings for Program X ? Number of TV Households in Market A =

Using the following information, what is the correct equation to determine the ratings for Program X?
Number of TV Households in Market A =675,000
Number of TV Households watching TV in Market A =585,000
Number of TV Households in Market A tuned in to Program X =75,000
One commercial in Program X costs $45,000
The GRPs for a TV ad schedule in Market A =350
Question 5 options:
(75,000/675,000) x100
(675,000/45,000) x 100
(675,000/75,000) x100
(75,000/585,000) x100

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