Question: Using the following information, what is the correct equation to determine the ratings for Program X ? Number of TV Households in Market A =
Using the following information, what is the correct equation to determine the ratings for Program X
Number of TV Households in Market A
Number of TV Households watching TV in Market A
Number of TV Households in Market A tuned in to Program X
One commercial in Program X costs $
The GRPs for a TV ad schedule in Market A
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