Question 4-6 please

Question 4 (2 points) () Listen A bottom of the funnel social media tactic would be: O Consideration ad campaigns Influencer awareness campaigns Retargeting campaigns Brand awareness marketing campaigns Question 5 (2 points) () Listen Which of the following is not an "on site optimization" strategy: O Structuring the page with headings Getting as many linkbacks Effective title writing O Writing lots of good quality content Question 6 (2 points) () Listen A character created to define a group of users in order to speak to them as though they were a unique user is widely considered a Persona Market segment O Voice of the customer