Question: Question 5 ( 1 . 2 5 points ) Ralph works for a manufacturing company in Ohio. Recently, he called in a department manager to
Question points
Ralph works for a manufacturing company in Ohio. Recently, he called in a
department manager to assist in the purchase of some heavy machinery. After
consulting the department manager, Ralph is considering a change in product
specifications and characteristics and expects suppliers to meet his requirements.
This situation is an example of aa
straight rebuy
product differentiation
new task
modified rebuy
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