Question 5 (1 point)

_____ is a promotional mix element that allows for direct contact between a buyer and seller and allows a message to be modified according to the needs or reactions of the customer

Question 5 options:

a)	Direct mail

b)	Personal selling

c)	Public relations

d)	Sales promotion

An advertising agency that is set up, owned, and operated by the advertiser is called a(n):

Question 6 options:

a)	Client management firm

b)	In-house agency

c)	Centralized system

d)	Full-service agency

Question 7 (1 point)

The ________ is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel.

Question 7 options:

a)	Account executive

b)	Marketing specialist

c)	Media specialist

d)	Copywriter