Question: Question 5 (1 point) Saved A creative brief is a succinct written summary of the strategic direction the agency wants to take. And the creative

Question 5 (1 point) Saved A creative brief is a succinct written summary of the strategic direction the agency wants to take. And the creative briefing is generally a weeklong retreat where creatives take that brief and go work on ads far away from the distraction of the agency. True False Question 6 (1 point) Saved If something is not relevant to the consumer, then it's not relevant to the brief. True False Question 7 (1 point) Saved The most important task of a creative brief is to convince the creatives that they will be able to do some truly great work on the assignment being described. True False

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