Question $5(1$ point$)$

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Anheuser$-$Busch offers $11$ different brands of beer, such as Budweiser and Michelob Ultra, and $6$ different brands of non$-$beer alcoholic drinks, such as N$$TRL vodka and soda as well as alcoholic Kombrewcha. Each of these brands targets a different segment of the market.

What strategy for selecting target markets does Anheuser$-$Busch use?

Undifferentiated targeting

Multisegment targeting

Niche targeting

Concentrated targeting