QUESTION $5$

$(20$ Marks$)$

The strategic alliance between SABMiller and Molson Coors was formed to create a stronger presence in the North American beer market. The primary aim of the alliance was to combine the strengths of both companies to enhance their competitive position in the increasingly competitive beer industry in North America.

In $2005,$ SABMiller and Molson Coors agreed to merge their operations in the United States and Canada, forming a joint venture called MillerCoors. This partnership allowed both companies to maintain their individual identities while sharing resources and expertise.

Evaluate the strategic considerations that influenced SAB Miller and Molson Coors to form an alliance. Expand your answer with pratical examples for each consideration