Question: Question 5 2 ( 1 point ) When an e - commerce retailer runs two different digital ad messages to see which one attracts more

Question

52 (1

point

)

When an e

-

commerce retailer runs two different digital ad messages to see which one attracts more customers to their website, the company is utilizing which of these are relatively new e

-

commerce trends?

Consumer use of DVAs for search, research, and ordering

Use of artificial intelligence applications

Recommendation systems

/

B testing of product, price, and promotional tactics

Question 52(1 point) When an e-commerce retailer runs two different digital

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