Question $5$

$2\mathrm{.}5$ pts

While there are many routes to competitive advantage, they all involve

building a brand name image that buyers trust.

delivering superior value to a broad or narrow market of buyers in ways rivals cannot readily match.

achieving lower costs than rivals and becoming the industry's sales and market share leader.

finding effective and efficient ways to strengthen the company's competitive assets and to reduce its competitive liabilities.

getting in the best strategic group and dominating it$.$