Question $2$

$0pts$

While there are many routes to competitive advantage, the two biggest factors that distinguish one competitive strategy from another are

whether a company's target market is broad or narrow and whether the company is pursuing a low$-$cost or differentiation strategy.

whether a company can build a brand name and an image that buyers trust.

whether a company can offer the lowest possible prices and whether the company can get the best suppliers in the market.

whether a company can achieve lower costs than rivals and whether the company is pursuing the industry's sales and market share leader's role.