Question $5(2$ points$)$

The primary difference between selling to the profit$-$oriented $($for profit$)$ market and the nonprofit market is that nonprofits

A$)$ generally opt for a new purchase rather than a straight or modified rebuy

B$)$ have a more rational decision process

C$)$ place more emphasis on their business goals than performance specifications

D$)$ generally have a limited number of resources compared to their for$-$profit counterparts

E$)$ entail purchase decisions that often include an emotional component to them