Question: Question 5 _ _ _ _ _ _ _ _ is a type of marketing communication in which consumers pass along marketing content of a

Question

5

________

is a type of marketing communication in which consumers pass along marketing content of a brand to others through the Internet. Consumers do this without receiving a fee, and the content is often creative and provocative.

1

point

Guerilla marketing

Viral marketing

Sponsorship

Public relations

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