Question $53$

$20\mathrm{.}88$ pts

You may recall the following concepts in connection with the following marketing mix elements:

Product: core, actual, augmented, symbolic.

Price: skimming, penetration, bundle, prestige, odd$-$even, discount

Place: direct, indirect, intensive, selective, exclusive, push$-$pull

Promotion: advertising, sales promotion, public relations, personal selling, direct marketing, sales promotions and so on$.$

Let us assume that Nike's new shoe will have a suggested retail price of $$199\mathrm{.}9.$

For Nike to introduce its new outdoor shoes, what$/$which concepts within each marketing mix element should Nike consider? Please elaborate and discuss each marketing mix element $($each $P)$ in depth.