QUESTION 5 3 points Save Answe Customer measures of performance relate to customer attraction, satisfaction, and retention. True False QUESTION 6 3 points Save Answer Economic value creation (EVC) is the difference between what a customer is willing to pay (WTP) for a product and the cost incurred to produce the product. True False QUESTION 7 3 points Save Answer Factor conditions refer to the nature of processed material and other inputs that organizations need to create products and partnerships. True False