Question: Question 5 ( 4 points ) Listen Match the term with the correct definition Frequency Reach Continuity Gross Rating Points ( GRPs ) Total unduplicated

Question 5(4 points)
Listen
Match the term with the correct definition
Frequency
Reach
Continuity
Gross Rating Points (GRPs)
Total unduplicated audience exposed one or more times to a message during a specific period
Average number of times a message has been exposed to an audience over a period of time
Expression of weight, calculated by multiplying reach and frequency
The length of time required to generate impact on a target
Question 5(4 points) Listen Match the term with the correct definition

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