Question #5- (6 marks) A worldwide distributor provided flexible, time-sensitive supplies to larger retailers for their brick-and-mortar stores. With a B2B platform driven by clients' online order placement, the company's ability to respond to customer demands required an e-commerce solution that delivered seamless service in the most efficient shipping mode. The company also provided the management and reporting systems, special handling and continuous inventory analysis required with proprietary bulk and pick-and-pack supplies. While its position was strengthened by large, well-known retail clients, the company faced dire financial straits that not only jeopardized its sustainability, but also threatened to create a significant void in this critical retail service sector. Commercial small parcel constituted the majority of the distributor's shipments ($60 million annually, but the company also utilized less-than-truckload (LTL) Services ($8 million annually) and truckload (TL) services ($4 million annually) for palletized freight movements to customers, as well as consolidated smal package movements from their distribution center (DC). Lacking the in-house expertise and resources to perform its own analysis, the company first engaged Transportation Insight when the primary interest was in optimizing its small parcel program. As discussions between key stakeholders advanced, the distributor saw potential beyond immediate cost savings. Solution Transportation Insight's proposed implementation plan was a four-phase process that took six years to fully complete. Phase I began immediately and consisted of parcel program optimization and network analysis. Phase Il involved LTL optimization and the completion of the network analysis. Phase ill covered TL optimization, and Phase I saw the complete implementation of network redesign. 1. Discuss and criticize in details the Four-Phases mentioned in the case study. What would be the result if the company proceeded with previous Four-phases? (Min. 100 words)