Question 5 (6 points)

Clara is studying for a degree in Business Management at a university in Pretoria. For her thesis, she wants to research something around vintage clothes. She has a particular interest in vintage clothing and she thinks that she might develop a career in vintage clothing when she graduates from university.

Clara has been reading a journal article that she came across while browsing the e-resources of the university library. The title of the article is as follows 'Identity in old clothes: the socio-cultural dynamics of second-hand clothing in Johannesburg, south Africa (Na'amneh and Al Husban, 2021). The journal article explores the socio-cultural dynamics underlying the consumption of second-hand clothing in the city of Johannesburg. The study was an ethnographic study. Data gathering for the study involved in-depth interviews conducted with consumers and shop owners. Clara found the journal article particularly interesting. The study, as presented in the journal article, provides insight into the relationship between consumption and identity, as well as highlighting some of the concerns and reservations people might have about buying second-hand clothes. The study highlighted symbolic rather than economic explanations of consumer practices.

Based on her reading of the journal article, Clara designed the following study. This research project is an ethnographic study of consumer practices in three vintage clothing stores in Pretoria. The aim of this research project is to assess the consumer behaviour in three vintage clothing stores in Pretoria.

3. Establish 3 limitations for this study, and provide solutions for these limitations