Question: Question 5 8 ( 1 point ) Which statement best describes personal selling? 1 ) It reaches a larger audience than advertising. 2 ) It

Question 58(1 point)Which statement best describes personal selling? 1) It reaches a larger audience than advertising. 2) It is primarily indirect communication. 3) It is primarily informational communication, not persuasive communication. 4) It is the two-way flow of communication between a buyer and a seller. 5) It includes encoding, while advertising includes only decoding.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

I am working on my group project for the class teaching by prof. Karen Kukla. My group chose the business EduXperience . There are 3 part of the project: and I need help for question 2. Description...

Q:

I am working on my group project for the class teaching by prof. Karen Kukla. My group chose the business EduXperience . There are 3 part of the project: and I need help for question 2. Description...

Q:

Research papers Reimagining branding for the new B2B digital marketplace Received (in revised form ): 13th June, 2014 DEBRA ZAHAY is Full Professor of Marketing at Aurora University, IL. She holds...

Q:

abled: Exam # 5 i Which statement best describes personal selling? Multiple Choice It reaches a larger audience than advertising. It is the two - way flow of communication between a buyer and a...

Q:

Which statement best describes personal selling? Multiple Choice It reaches a larger audience than advertising. It is primarily indirect communication. It is primarily informational communication,...

Q:

MAKIC 1010006012025 FA - Prin(BW)(Which statement best describes personal selling?Multiple ChoiceIt includes encoding, while advertising includes only decoding.It is primarily informational...

Q:

Which statement best describes personal selling? It is the two - way flow of communication between a buyer and a seller. It is primarily informational communication, not persuasive communication. It...

Q:

Which statement best describes personal selling? It involves a larger audience than advertising. It is primarily indirect communication. It is primarily informational communication, not persuasive...

Q:

Business Research MethodologyQuestion Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

Q:

Business Research Methodology- Question Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

Q:

SoccerHawk Merchandise Inc. enters into a 6 month contract to sell soccer balls to City Soccer. The contract contains the following price scale: On the date the contract is signed, SoccerHawk...

Q:

a. Knowing that fever is potentially both harmful and beneficial, what are some possible guidelines for deciding whether to suppress it or not? b. What is the specific target of fever-suppressing...

Q:

Multiple Choice Substantive tests of account balances only. Design of controls and substantive tests of account balances. Design of controls only. Neither design of controls nor substantive tests of...

Q:

Bond X is noncallable and has 20 years to maturity, a 9% annual coupon, and a $1,000 par value. Your required return on Bond X is 12%; if you buy it, you plan to hold it for 5 years. You (and the...