Question $59(1$ point$)$

The Bozeman Maze is a local attraction that receives rave reviews from those who visit. A marketing intern from MSU identified a need to gain further awareness of the attraction because many locals had not even heard of it$.$ Outdoor billboards and bus stop advertising ran from August to the end of October which is peak season at the maze. The intern ran an experiment at MSU with volunteer students whereby she asked students to recall the most recent advertising they had seen on billboards and bus shelters. There was no mention of the maze to the participants. What was the evaluation method that the student intern used?

$$ Pre$-$test, Consumer Jury

Post$-$test, recognition

Post$-$test, unaided recall

Post$-$test, aided recall

Recognition test