Question $5$

Digital marketing involves some of the same principles as traditional marketing and is often

considered a new way for companies to approach consumers and understand their

behavior.

a$)$ Describe FIVE $(5)$ advantages and FIVE $(5)$ disadvantages of online distribution.

$(10$ marks$)$

b$)$ Explain what is meant by media convergence. Provide any THREE $(3)$ examples to

illustrate this concept.