Question: QUESTION 5 Discuss the public policy and ethical issues facing direct marketers? (7.5 marks) Identify the benefits of online marketing to consumers and marketers and

QUESTION 5

  1. Discuss the public policy and ethical issues facing direct marketers? (7.5 marks)
  2. Identify the benefits of online marketing to consumers and marketers and four ways marketers can conduct online marketing? (7.5 marks)
  3. Describe how companies compensate and supervise sales people and how they evaluate sales force effectiveness? (7.5 marks)
  4. (Explain how companies use public relations to communicate with their publics? (7.5 marks)

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