Question 5. Historically, ABC has based its production on estimates from the company's marketing manager. While that has generally been successful, you have decided you would like to factor in an operations management approach to estimating demand.

• Describe the following forecasting methods. Provide the math associated with each method and identify the pros and cons of using it:
  • Nave.
  • Simple mean.
  • Simple moving average.
  • Weighted moving average.
  • Exponential smoothing.
  • Linear trend line.