QUESTION 5 Once primary and secondary data are collected, they must be analyzed and translated into Information, and then these findings are presented to the decision makers True False QUESTION 6 The final step is to take (or not)marketing actions, which includes evaluating the results. True Falso QUESTION 7 A market segment consists of people or businesses who are natively similar to each other in terms of their consumption behavior True False QUESTIONS A market segment can be veryone, or it can be just one person or business True Fit