Question: Question 5: Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers

Question 5: Producing a product or service and

Question 5: Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company's supply chain. This supply chain consists of upstream and downstream partners. Marketers have traditionally focused on the downstream marketing channel partners, such as wholesalers and retailers, who form a vital link between the firm and its customers. Explain why companies use marketing channels and discuss the functions these channels perform

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