question 5

question 6

D Question 5 2.5 pts Many marketing messages are like debates or trials, sometimes companies even promote their negative attributes for example Avis car rental advertised that they were the #2 car rental company behind Hertz but that also made them "Try Harder". This is a called a O Source derogation O Argumentative approach O Refutational argument O Comparative advertisement Question 6 Alison receives an email from SHIEN that will give her 15% off orders $80 or above if she provides her phone number. She is excited because she needs some new clothes at a discount and moments later, she receives a code. This is an example of O Permission marketing O Communication model 2.5 pts O "opt out" marketing O Consensus marketing