Question: Question 5: Retailing as a Service (20 points) a) Is retailing a service? Explain and give examples. (10 points) b) Describe the characteristics of services.

Question 5: Retailing as a Service (20 points)

a) Is retailing a service? Explain and give examples. (10 points)

b) Describe the characteristics of services. Comment on their consequences for customers wanting to receive services as well as for service providers. Try to give some examples from retailing to illustrate your results. (10 points)

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