Question: Question 5 The difference between the traditional perspective and IMC perspective on promotions is that the IMC pessetive coordinates and integrates all promotional activities into
Question
The difference between the traditional perspective and IMC perspective on promotions is that the IMC pessetive
coordinates and integrates all promotional activities into a seamless progam
encourages different types of integral promotions
encourages the same types of internal promotions
integrates all business functions with promotion
integrates marketing into a seamless program
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