Question: Question 5 The difference between the traditional perspective and IMC perspective on promotions is that the IMC pessetive coordinates and integrates all promotional activities into

Question 5
The difference between the traditional perspective and IMC perspective on promotions is that the IMC pessetive
coordinates and integrates all promotional activities into a seamless progam
encourages different types of integral promotions
encourages the same types of internal promotions
integrates all business functions with promotion
integrates marketing into a seamless program
 Question 5 The difference between the traditional perspective and IMC perspective

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