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What are the four important decisions made when developing an advertising program in order?
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A
Setting objectives, setting the budget, developing message strategy, and determining media timing
B
Setting objectives, setting the budget, determining the impact on sales and profits, and determining the return on investment
C
Setting objectives, setting the budget, developing strategy, and evaluating effectiveness
D
Setting the budget, setting objectives, developing strategy, and evaluating effectiveness
E
Developing message strategy, developing message execution, selecting media, and determining media timing
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