Question: QUESTION 6 0 Maytag has been called the Rolls - Royce of washers and dryers. Maytag markets Neptune, a high - tech machine, at a
QUESTION
Maytag has been called "the RollsRoyce of washers and dryers." Maytag markets Neptune, a hightech machine, at a substantially higher than regular washer price. This is an example of:
cost leadership.
differentiation.
cost focus.
focused product.
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