Question: Question 6 ( 1 point ) Consumers typically enjoy a quality product, however one specific consumer will brand hop and pay higher prices for a

Question

6 (1

point

)

Consumers typically enjoy a quality product, however one specific consumer will brand hop and pay higher prices for a higher quality product

8

out of

10

times. How could you describe this consumer? aPurchases based on sensory benefits bPurchases based on resource benefits cPurchases based on all benefits dIncorporates his

/

her core values

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