Question: Consumers typically enjoy a quality product, however one specific consumer will brand hop and pay higher prices for a higher quality product 8 out of

Consumers typically enjoy a quality product, however one specific consumer will brand hop and pay higher prices for a higher quality product 8 out of 10 times. How could you describe this consumer?

Purchases based on resource benefits

Incorporates his/her core values

Purchases based on all benefits

Purchases based on sensory benefits

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