Question 6 1.25 pts Read this case and select the best answer below, based on the Class 7 and 8 Lectures The Case of the 3 Mile Island Chicken Wing and Craft Beer Restaurant for Humans and Cats Part 1 Joe and his pet cat, Bual Loi, loved really hot and spicy food. They loved it so much that Joe decided to open up his own 3 Mile Island Chicken Wing and Craft Beer restaurant for humans and pet cats in downtown Redmond. Because no restaurant in the market had yet focused on a small, unexploited (1) -_- like humans and pet cats that both enjoy spicy chicken wings, he estimated that there was (2) demand for 800 servings per week. And, once the City of Redmond passed a law allowing his restaurant to open 24 hours, he And, once the City of Redmond passed a law allowing his restaurant to open 24 hours, he estimated that (3) __________ demand for another 1,000 servings per week would be unleashed! Joe got his idea after talking to his professional friends. Due to their long working hours and social isolation, Joe's friends all had what the famous psychologist (4)____ termed a (5) for belonging and friendship. This insight, coupled with the rather substantial buying power of Joe's cat-loving professional friends, lead him to conclude that not only would his friends (6) his chicken wings, but they would (7) _them! And their cats would love them too! Through some good secondary research like industry studies, Joe's first step was to (8) the market. In doing so, he found that there were over 1,000 weekly consumers of chicken from places like KFC. He then decided to (9)____ the market and found that 50% of the area's chicken-buyers were actually cat lovers who brought the tasty wings home for dinner, 40% were families, and 10% were hungry 1 Latent 2. 3 [Choose ] Market Niche Demand Sell Want Segment Need Size Abromowitz Maslow Position Pavlov Latent Promote Incipient Market Reinnoldt Target 4 5 6 7 Market Niche > 00 8 Promote