Question: QUESTION 6 ( 2 0 Marks ) Michael Porter has identified five forces that determine the intrinsic long - run attractiveness of a market or

QUESTION

6 (20

Marks

)

Michael Porter has identified five forces that determine the intrinsic long

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run attractiveness of a market or market segment. Discuss how the characteristics of the five forces matter to a prospecting new entrant into the South African retail industry.

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