QUESTION 6 [20 MARKS] Small and Medium Enterprises (SMEs) are often known as 'Born Global'. Similarly, Foods Worth Ltd is a local company that produces banana chips. The company started with four employees and rapidly expanded into the global market exporting tons of banana chips to European market including France, England and Germany. You have been appointed as a consultant by Foods Worth Ltd in order to conduct marketing research to enter the Australian market where the company is not yet present. a) Outline the different steps of the marketing research process you would undertake prior to the commercialization of banana chips in the Australian market. (12 marks) Advise Foods Worth on the concept of 'standardisation' and 'adaptation' across countries. (8 marks) b) Page 9 of 10