Question: Question 6 2.5 Based on the readings and discussions, which one of the following should one agree with the LEAST about the current state of

Question 6 2.5 Based on the readings and

Question 6 2.5 Based on the readings and discussions, which one of the following should one agree with the LEAST about the current state of affairs in the field of marketing? In the past, there has been a strong effort among marketing academics to change people's perceptions of the field's identity Data from a joint survey by ANA and BtoB indicate that over the past three years marketing's role has become more strategic in both B2B and B2C companies According to the most recent IBM study on CMOs, CMOs are enjoying more power in the boardroom, although they are still not as influential as the CFOs According to the most recent IBM study on CMOs, the CIOs have a higher degree of involvement in business strategy development in companies than do the CMOS According to a Linkedin article by Dominique Tarpin, nobody has a clear idea of what marketing is

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