Question 6 (2.5 points) Customers often (but not always) have a price point in memory for either a good or service, based on information such as the price they paid in the past for that good or service, or word of mouth from other customers. This is called a(n): Historical price O Reference price O ideal price O Recalled price O Desired Price Question 7 (2 points) Some companies prefer internal rate of return to net present value because internal rate of return provides the actual expected rate of return. O True False Question 8 (2.5 points) Telemarketing and catalogs are examples of what type of promotional tool? O Advertising O Sales Promotion Personal Selling O Point of Purchase O Direct Marketing Question 10 (2.5 points) When choosing how many and what type of channel members to use, which of the following is NOT one of the issues that manufacturers must consider? O How the number and type of channel members affects the manufacturer's pricing strategy and profit potential O Who will store the parts and finished goods (the firm or the channel members) and for how long The product's competitive positioning in the marketplace The type of customer segment(s) targeted by the product and their needs and O None of the above - that is ALL of the above are issues the manufacturer must consider