Question 6: (7 marks)

Identify, describe and discuss (minimum 3) challenges associated with mobile marketing. Discuss how should advertisers may overcome each of these challenges? Provide examples to illustrate your discussion. (250 -300 words)

Submission Directions:

The assignment may only be submitted via Blackboard submission in the assessment folder of this unit. Students will be permitted one submission only. Each student needs to ensure that the document submitted is the correct one.

Please read this information and ensure you have followed all instructions before you submit your assignment

Reference requirement

Assessment Design - Adapted Harvard Referencing

Holmes will be implementing as a pilot program a revised Harvard approach to referencing. The following guidelines apply:

1. Reference sources in assignments are limited to sources which provide full text access to the source's content for lecturers and markers.
2. The Reference list should be located on a separate page at the end of the essay and titled: References.
3. It should include the details of allthein-text citations,arranged alphabetically A-Z by author surname.In addition, it MUST include a hyperlink to the full text of the cited reference source.
4. For example;
5. P Hawking, B McCarthy, A Stein (2004), Second Wave ERP Education, Journal of Information Systems Education, Fall,http://jise.org/Volume15/n3/JISEv15n3p327.pdf
6. All assignments will require additional in-text reference details which will consist of the surname of the author/authors or name of the authoring body, year of publication, page number of content, paragraph where the content can be found.
7. For example;
8. "The company decided to implement a enterprise wide data warehouse business intelligence strategies (Hawking et al, 2004, p3(4))."