QUESTION 6

A __________is an oversized display unit (as long as 60 feet horizontally) positioned ad high-traffic locations. A superboard with an extension is referred to as a __________.

	A.	spectacular, billboard
	B.	superboard, spectacular
	C.	superboard, billboard
	D.	spectacular, mural banner
	E.	billboard, mural banner horizontal

Which three points are the disadvantages of outdoor adverising?

	A.	unobstrusive medium, compatability with other media, creative limitations
	B.	content flexibility, creative limiations, lack of target market selectivity
	C.	size and quality of message, unobstrusive medium, costs
	D.	lack of target market selectivity, lack of prestige, size and quality of message
	E.	creative limitations, lack of prestige, unobstrusive medium

QUESTION 8

Which four points are the important elements of the outddor advertising buying plan?

	A.	location, contract, medium, color
	B.	medium, contract length, size, number of days
	C.	place, size, weight, number of days
	D.	medium, market, weight, contract length
	E.	weight, discount, place, contract length

QUESTION 9

_______ are the advertisements that are slapped on the hoarding at a construction site.

	A.	Wild postings
	B.	Billboards
	C.	Site banners
	D.	Site posters

QUESTION 10

Which four points are advantages of direct response tv advertising?

	A.	flexibility, cost, demonstration, message content
	B.	flexibility, cost, demonstration, image
	C.	lifespan, cost, demonstration, image
	D.	lifespan, time, demonstration, image
	E.	flexibility, cost, demonstration, media content

QUESTION 26

______ is usually defined as the time preceding and folowing prime time.

		Fringe time
		Upfront time
		Spot time
		None of the points