Question: Question 6 A local art gallery keeps information on its customers' artist and art style preferences. The gallery uses this information to inform the customers
Question
A local art gallery keeps information on its customers' artist and art style preferences. The gallery uses this information to inform the
customers when new pieces arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using
to build loyalty among its customers.
transactional marketing
value cocreation
B B marketing
customer relationship management
the supply chain
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