Question $8(1$ point$)$

A local art gallery keeps information on its customers regarding their preferences for

certain artists as well as the style of art that interests them. The gallery uses this

information to inform their customers when new products arrive from their favorite

artists and targets them with special promotions. In this way, the gallery is using

to build loyalty among its customers.

the supply chain

value cocreation

customer relationship management

transactional marketing

B$2$B marketing